More Than Love : The promise of AGUAdeORO
As AGUAdeORO celebrates its 16th anniversary in 2025, we're ushering in the new year with a campaign that embodies the very essence of our House : More Than Love.
More than a slogan, More Than Love is a vision, a philosophy that guides each of our creations and defines our commitment. It embodies a love that transcends human relationships, embracing a profound respect for people and the planet. In a world where symbols of love are often materialized without consideration for their impact, More Than Love calls for a rethinking of how we choose to celebrate our deepest emotions.
More Than Love is when we love someone, and want to shout it loud and clear, without fear or shame. We want to be proud, not only of that love, but of the choices we make to express it. Choices that respect our common humanity, that honor the women and men behind the materials, and that reflect our values of justice, integrity and respect for our future generations. Because when it comes down to it, true love isn't just about feelings - it's about inspiring actions that advance the common good.
More Than Love is also an ode to love in all its forms. Whether it's a love story, a family bond, or a shared passion, this campaign celebrates the stories that unite and inspire us. Each piece of AGUAdeORO jewelry tells a story, like that of a couple who chose ethics as the symbol of their union. This choice, based on the traceability of the value chain, guarantees that everyone involved in its creation has been treated with respect.
Through this campaign, we aim to highlight the stories of our customers, but also to open a dialogue on the ethical challenges facing the jewelry industry. Through interviews, testimonials and previously unpublished articles, we propose to reflect together on a more conscious jewelry industry.
In this quest for authenticity, we invite you to join us in writing a new chapter, driven by gestures of love that transcend the individual and embrace humanity as a whole.
Founded in 2009, AGUAdeORO is a jewelry store based in Geneva and Zurich, offering customers the opportunity to purchase ethical jewelry made in Switzerland. We are committed to offering jewelry that combines sustainable development and elegance.